Intro
WiseOwl
WiseOwl is an education technology platform that plugs directly into existing school library systems, giving parents an intuitive way to express individual reading preferences while supporting librarians and educators with clear, actionable guidance.
WiseOwl needed to bring this vision to life—from brand to product—in order to communicate the concept clearly to schools and secure funding.
Deliverables:
Solution
Led WiseOwl’s design from zero to one, creating a unified brand and digital experience that aligned product strategy with clear storytelling. Designed the marketing website to articulate the value proposition for parents and school decision-makers, and built an interactive prototype to demonstrate key workflows across parents, librarians, educators, and administrators. Design decisions were intentionally streamlined to deliver a polished, scalable foundation within a tight timeline.
Outcome
The work helped WiseOwl communicate their vision with confidence and played a key role in securing funding to build out the platform further.
